Modern society has been spoilt by prosperity. While the standard of living enjoyed by western civilisations today is decadent by global standards, and that its by no means a bad thing for us, it brings with it a slew of negatives. A double edged sword of sorts. By far the biggest negative is instant gratification. We all want it now. We don’t want to wait nor do we want to work hard for anything in particular. And when it comes to muscle building, that philosophy is massively defeatist. Everyone wants to ‘get big fast’ or grow abs overnight. It’s why toning belts still sell rather well. If you own one, slap yourself in the face for being foolish. There’s no substitute for the exercise and the only person ever known to ‘get big fast’ was a certain Bruce Banner. Rumor has it he wasn’t real.

We’ve heard it all before haven’t we? From the frankly sickening, “New Year, New Me”.. to the wildly off target, “I’m going to lose weight this year/I’m going to build muscle this year”. If you are looking to change your body this year and you’re reading this then I’ve got news for you; the statistics say you are going to fail. The odds are against you. You would do better to keep on doing what you did last year. In fact, whether you like it or not, that’s probably what’s going to happen. After all, didn’t you say the same thing last year.. and the year before? I have a little theory about everything: